Allan Paivio

Allan Urho Paivio (b. March 29, 1925) is an emeritus professor of psychology at the University of Western Ontario. He earned his Ph.D. from McGill University in 1959 and taught at the University of Western Ontario from 1963 until his retirement.^[1]

Early life

The son of Aku and Ida (Hanninen), Paivio was born in Thunder Bay, Ontario. In 1948, he won the title of "Mr. Canada" in a competition established by the International Federation of BodyBuilders. ^[2]

Academic Career

Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that visual and verbal information are stored separately in long term memory. Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a phonological loop.

Paivio’s work has implications in many areas including human factors, interface design, as well as the development of educational materials.

References

1. ^ Lumley, E. (2005). Canadian Who's Who. University of Toronto Press.
2. ^ Saarinen, O. W (1999). Between a rock and a hard place: A historical geography of the Finns in the Sudbury area. Wilfrid Laurier University Press.

Anderson, J. R. (2005). Cognitive Psychology and its implications. New York: Worth Publishers.

Mayer, R. E. & Moreno, R. (2003). Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist, 38(1), 43-52.

Moreno, R., & Mayer, R. E. (2000). A coherence effect in multimedia learning: the case for minimizing irrelevant sounds in the design of multimedia instructional messages. Journal of Educational Psychology, 92, 117-125.

Paivio, A (1971). Imagery and verbal processes. New York: Holt, Rinehart, and Winston.

Paivio, A (1986). Mental representations: a dual coding approach. Oxford. England: Oxford University Press.

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