v., -lured, -lur·ing, -lures. v.tr.
To attract with something desirable; entice: Promises of quick profits allure the unwary investor.
v.intr.
To be highly, often subtly attractive: charms that still allure.
n.
The power to attract; enticement.
[Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).]
allurement al·lure'ment n.allurer al·lur'er n.
alluringly al·lur'ing·ly adv.
The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
