Alternative sources of media and being impartial and understand the intentions and benefits the media gets from lying.

Ambient media started to appear in British media in 1999. It is the name given to a new breed of out-of home products and services determined by some as non-traditional or alternative media.

Anti-media refers to content or movements that criticize or oppose mainstream media outlets, often accusing them of bias, manipulation, or inaccuracies. Anti-media advocates for alternative sources of information and viewpoints outside of the traditional media landscape.

Alex Jones or any other alternative media.

it must have an ideological base

it must have a targeted enemy

it is alternative to other media