There are many parts of the brain that are involved: bilateral inferior temporal cortex,
right insula, right inferior frontal cortex, left anterior cingulate cortex, right occipital gyrus, right hypothalamus and the left caudate (the striatum).
To sum it up, the temporal (visual memories and emotion), frontal (reward and motivation), occipital (vision) regions and the hypothalamus (hormone release) are the parts of the brain where phallic messages are sent.