An Apple evangelist, also known as Mac(intosh) evangelist, and Mac advocate is a promoter of the Apple Macintosh platform. Mac zealot and Mactard are more pejorative terms for Mac evangelists, indicating that the advocacy has become excessive, or simply expressing disapproval.
The most well-known Apple evangelist is ex-Apple-employee Guy Kawasaki. Kawasaki is credited as being one of the first to use evangelistic methods to promote a computer brand. Apple formerly had a "Why Mac?" evangelist site[1]. The page no longer exists, but the company currently has a Get a Mac campaign page, which gives numerous reasons why PC users should switch to Macs. Several third-parties still host and maintain Apple evangelism websites.
Many Apple evangelists are employees of Apple whose job is to promote Apple products primarily by working with third-party developers.
In the early days of the Macintosh computer, the primary function of an evangelist was to convince software developers to write software products for the Macintosh. When software developers need help from within Apple, evangelists will often act as go-betweens, helping the developers to find the right people at Apple to talk to.
Apple's first evangelist was Mike Boich, a member of the original Macintosh development team.[1] Alain Rossmann succeeded him. Boich and Rossman later took part in the founding of Radius together.
See also
- Apple rumors community
- Apple Switch ad campaign
- Evangelism marketing
- Fanboy
- Operating system advocacy
- Software war
- Technical evangelist
- Wintel
References
External links
- Mac|Life Magazine – Mac|Life, formerly MacAddict, which at one time hosted a Mac advocacy page
- macvspc.info – Focusing on the educational sector
- MacKiDo – Now defunct Apple advocacy site
- iGeek – The new MacKiDo
- CultofMac.com – One of the original Mac evangelistic sites
- MacZealot.com – Mac evangelist site, focusing on users migrating from Windows
- The Unofficial Apple Weblot – One of the leading 'all things Apple' technology evangelist sites.
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