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Because an apple is the perfect logo to represent a company named Apple.

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because it is Apple. the name was not anything strategic, they couldn't think of anything better when the company was founded. The logo is also an apple.

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Your question can be read in two different ways. First, what is the meaning of the term "apple logo". It is the corporate symbol of the Apple computer company. Secondly, what is the symbolic meaning of this logo? An apple is a simple, basic part of human existence, and its choice as both the name and corporate logo suggests the desire to make computers a simple, basic part of life as well (which to a large extent, Apple has succeeded in doing).

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