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Aqua Velva is a line of men's grooming products, including a widely advertised aftershave originally introduced as an alcohol-based mouthwash for men in 1929 by the JB Williams Company (later acquired by GlaxoSmithKline). As of 2009, it is marketed worldwide by Combe Incorporated. Aqua Velva products include Classic Ice Blue, Ice Sport, and Musk aftershave.
The alcohol content of original Aqua Velva was high enough to actually inspire US sailors in World War II to use it as a substitute for alcoholic beverages.[citation needed] Aqua Velva contains a bittering agent, denatonium benzoate, to discourage consumption.
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