PHYLLIS FARMINGTON, ART GLASS
76532 Rugby Court
Dayton, OH 45429
When selling art or any unique product, the market becomes somewhat unpredictable. Understanding this to be true, this business plan lists many ideas for reaching potential buyers. As exposure increases, so do sales, and this artist enumerates several ways she plans to come in contact with consumers. She also explains a policy that avoids any conflict between her own sales and the sales of her goods by retailers, both important parts of maintaining a healthy business climate.
- HISTORY AND DESCRIPTION OF BUSINESS
- PRODUCT AND SERVICE
- LOCATION
- TARGET MARKET
- PRICING POLICY
- MARKET STRATEGY
- SHARE OF MARKET
- PROMOTION AND ADVERTISING
- EVALUATING RESULTS OF ADVERTISING
- START-UP COSTS
- BALANCE SHEET
- SALES FORECAST FOR FIRST YEAR
- EMPLOYMENT HISTORY
History and Description of Business
Phyllis Farmington, Art Glass, is a company that designs and produces handcrafted jewelry, as well as decorative bowls and plates. The business is operated by artist Phyllis Farmington. Ms. Farmington has been working with glass for the past year, and has began to display and sell her work as of December 1991. These pieces may be seen at numerous art galleries in the Dayton, Ohio area.
Evaluating Results of Advertising
