Conformity experiments, like those conducted by Solomon Asch, found that individuals often adjust their beliefs or actions to match those of a majority group, even when they know the group is wrong. This phenomenon highlights the powerful influence of social pressure on individual behavior.

When one of the confederates didn't agree :)

Independent variable: Number of confederates providing the wrong answer

Dependent variable: Level of conformity

Conformity

Asch's famous line experiment dealt with the central social psychological phenomenon of conformity, specifically studying how individuals are influenced by group pressure to conform to the incorrect answers given by others.