assure

(ə-shʊr')
tr.v., -sured, -sur·ing, -sures.

1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure.
6. Chiefly British. To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

assurable as·sur'a·ble adj.
assurer as·sur'er or as·sur'or n.

USAGE NOTE   Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": assured the leader of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."

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verb

1. To cause (another) to believe or feel sure about something: convince, persuade, satisfy, win over. See persuasion/dissuasion.
2. To render certain: ensure, guarantee, insure, secure, warrant. Informal cinch. See certain/uncertain.

v

Definition: clinch
Antonyms: be uncertain, be unsure

v

Definition: convince
Antonyms: disbelieve, express doubt

IN BRIEF: To make certain; to guarantee.

James would only agree to go to the theater with Sally if she could assure that she'd be on time.

Tutor's tip: The Navy should "assure" (guarantee) sailors who have been at sea for a year that they will come "ashore" (on land) soon.

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See words rhyming with "assure."

  See crossword solutions for the clue Assure.

Dansk (Danish)
v. tr. - forsikre, forvisse

idioms:

• assure oneself    forvisse sig om

Nederlands (Dutch)
verzekeren, garanderen, overtuigen, geruststellen, verzekeren tegen schade

Français (French)
v. tr. - assurer, affirmer, certifier, convaincre, assurer qn de qch, garantir, assurer (le succès), (GB) assurer

idioms:

• assure oneself    s'assurer (de)

Deutsch (German)
v. - versichern, sichern

idioms:

• assure oneself    sich versichern

Ελληνική (Greek)
v. - διαβεβαιώνω, εξασφαλίζω, διασφαλίζω, εγγυώμαι, ασφαλίζω

idioms:

• assure oneself    βεβαιώνομαι

Italiano (Italian)
assicurare

idioms:

• assure oneself    assicurarsi che
• assure oneself of    accertarsi di

Português (Portuguese)
v. - garantir, assegurar, afirmar, firmar contrato de seguro

idioms:

• assure oneself    assegurar-se
• assure oneself of    assegurar-se de

Русский (Russian)
уверять, заверять, гарантировать

idioms:

• assure oneself    убеждаться
• assure oneself of    убеждать себя в чем-либо

Español (Spanish)
v. tr. - garantizar, asegurar

idioms:

• assure oneself    asegurarse de, cerciorarse de que

Svenska (Swedish)
v. - försäkra, förvissa

中文（简体）(Chinese (Simplified))
向...保证, 担保, 使确定, 使弄清楚, 使确信, 使放心, 确保, 保障

idioms:

• assure oneself    担保自身, 使自己放心, 使自己确信

中文（繁體）(Chinese (Traditional))
v. tr. - 向...保證, 擔保, 使確定, 使弄清楚, 使確信, 使放心, 確保, 保障

idioms:

• assure oneself    擔保自身, 使自己放心, 使自己確信

한국어 (Korean)
v. tr. - 에게 보장하다, 확실하게 하다, 을 보험에 걸다

idioms:

• assure oneself    을 확인하다

日本語 (Japanese)
v. - 保証する, 確信させる, 保険をかける, 確実にする

idioms:

• assure oneself    確かめる
• assure oneself of    ～を確かめる, ～を確信する

العربيه (Arabic)
‏(فعل) يؤكد, يطمأن, يضمن, يكفل, ثيبت, يدعم‏

עברית (Hebrew)
v. tr. - ‮הבטיח, ביטח‬

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