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The word "astroturfing" is one that commonly used in politics, advertising or public relations. It is an attempt to hide a sponsor's interest to make the public believe an action is coming from a grassroots level. The term was coined from the popular brand "AstroTurf" which is basically fake grass.

Q: What is the primary purpose of astroturfing?
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The word "astroturfing" is one that commonly used in politics, advertising or public relations. It is an attempt to hide a sponsor's interest to make the public believe an action is coming from a grassroots level. The term was coined from the popular brand "AstroTurf" which is basically fake grass.

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An astroturfer is a person who engages in astroturfing - the disguising of an orchestrated campaign as a grass-roots event.

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