As the reaction proceeds the concentrations of the reagents are
not known. However, at the start of the reaction the initial
concentration of the reagents IS known.
Any orders that are calculated from average rates may not take
into account such factors as autocatalysis or any mechanistic
change due to concentration effects.
Initial rates allow more reliable information to be determined
regarding orders, activation energies and possible mechanisms
(which is the ultimate aim of reaction kinetics)