Promotional Considerations
Initially our brand advertising required localized regional promotions leveraging regional and mass-market type business communication vehicles. However, while a consistent client base developed and community presence was established, we were able to evolve into a highly targeted model for communicating our services and brand messages to our market and associated business community segments. This model for promotional and community communication strategies has resulted in a highly effective, low budget business process. We believe that the communication and follow-up through reliable demonstration of services and client satisfaction has enabled our continued, manageable growth without having to rely on internal and external resources to manage complex promotional strategies on an ongoing basis.
Our primary brand communications are delivered to our target business community and clients through a simple, time-tested method of touching the right consumer at the right moment. A blend of simple, effective messages are delivered through the following:
- Word-of-mouth
- At-location roadside signage
- Highly targeted community messaging (community and regional newspapers, etc.)
- Local church organization newsletters
- Targeted communications to municipal agencies and corporate fleet managers (letters and commendation examples)
