Average selling price

(1) (Application Service Provider) An organization that hosts software applications on its own servers within its own facilities. Customers rent the use of the application and access it over the Internet or via a private line connection. Also called a "commercial service provider." The Web browser, acting as a universal client interface, has fueled this "on-demand software" market. See SaaS, Web application and service bureau.

(2) (Active Server Page) A Web server technology from Microsoft that allows for the creation of dynamic, interactive sessions with the user. An ASP is a Web page that contains HTML and embedded programming code written in VBScript or Jscript. It was introduced with Version 3.0 of Microsoft's Internet Information Server (IIS). When IIS encounters an ASP page requested by the browser, it executes the embedded program. ASPs are Microsoft's alternative to CGI scripts and JavaServer Pages (JSPs), which allow Web pages to interact with databases and other programs. Third- party products add ASP capability to non-Microsoft Web servers. The Active Server Page technology is an ISAPI program and ASP documents use an .ASP extension.

ASP.NET/ASP+

ASP.NET, also known as ASP+, is an enhanced version of ASP for the .NET platform. It supports executable programs compiled from C#, C++ and other languages and is not backward compatible with regular ASP code. ASP.NET pages are always compiled rather than interpreted as are ASP pages. See CGI script, JSP and ISAPI.

(3) (Association of Shareware Professionals, Muskegon, MI, www.asp-shareware.org) A trade organization for shareware founded in 1987. Author members submit products to ASP, which are approved, virus checked and distributed monthly via CD to member vendors. CDs are periodically made available to the public.

(4) (Analog Signal Processing) Processing signals completely within the analog domain. Contrast with DSP.

(5) (Average Selling Price) The sum of all the prices of a group of products divided by the number of products used in the list.

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The price a certain class of good or service is typically sold for. Average selling price is affected by the type of product and the product life cycle. Products, like computers, cameras, televisions and jewelery will tend to have higher average selling prices while products like books and DVDs will have a low average selling price. When a product is the the latter part of its product life cycle, the market is most likely saturated with competitors therefore driving down the ASP.

ASP can also refer to the housing market. When the average selling price of a house within a particular region rises this may be a signal of a booming market.

Investopedia Says:
Marketers who are trying to set a price for a product must also take into consideration where they want their product to be positioned. If they want their product image to be part of a high quality choice they have to set a higher ASP.

ASP can refer to the average selling price of the product across multiple distribution channels, across a product category within a company or even across the market as a whole.

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The average sales price (ASP) of goods or commodities is the average price at which a particular product or commodity is sold across channels or markets. The term is especially used in the retail sector and technology distribution.^[1]

References

1. ^ http://www.investopedia.com/terms/a/averagesellingprice.asp

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