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Avi Arad

 
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Avi Arad, the chairman and chief executive of Marvel Studios, is the man responsible for bringing comic book figures such as Spiderman and the X-men to the big screen. Born in Israel in 1948, Arad studied industrial management in New York after serving in the Israeli Army during the 1967 Six Day War. A part-time job in plastics led to work in toy design, and in the 1970's Arad was part of the team that developed air hockey. Disillusioned to discover that he would not share in the profits from the game that he had helped invent as an employee, Arad founded his own toy design company. Marvel hired him to design merchandise and produce animated programs for the Fox Kids Network.

Last updated: December 14, 2008.

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Avi Arad
Born August 1948 (1948-08)
Ramat Gan, Israel
Occupation Film Producer businessman

Avi Arad (Hebrew: אבי ארד‎; born August 1948) is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, and chairman, CEO and the founder of Marvel Studios.[1]

Contents

Early life and career

Born in Giv'atayim, British Mandate of Palestine, and raised in that country, Arad came to the United States during his college years and enrolled at Hofstra University to study industrial management. He earned a bachelor of business administration from the University in 1972.[2]

Marvel Comics

Along with Toy Biz co-owner Isaac Perlmutter, Avi Arad came into conflict with Carl Icahn and Ron Perelman over control of Marvel Comics in the wake of its 1996 bankruptcy. In the end, Arad and Perlmutter came out on top, with Toy Biz taking over Marvel Comics in a complicated deal that included obtaining the rights to Spider Man and other superheroes that Marvel had sold earlier. He was involved in Marvel's emergence from bankruptcy and the expansion of the company's profile through licensing and movies.

On July 4, 2003, Arad became a naturalized citizen of the United States.[citation needed]

Later career

Arad is credited as executive producer on the 1990s Marvel animated TV series, starting with 1992's X-Men for Fox Kids. Arad was the executive producer of Spike TV's Blade: The Series.

On May 31, 2006, Arad resigned his various Marvel positions, including his leadership of Marvel Studios to form his own production company, Avi Arad Productions. Although he is still producing projects for Marvel[1], his first feature outside Marvel was the August 2007 film Bratz: The Movie. Other ventures will be an adaptation of the manga Ghost in the Shell, an adaption of Brandon Mull's teenage novel Fablehaven, an adaption of James Patterson's award winning teenage novel Maximum Ride, and the adaptations of both Sony PlayStation properties Uncharted: Drake's Fortune[3] and inFAMOUS.[4]

Producer filmography

References

  1. ^ a b "Marvel Announces New Independent Producer Deal with Avi Arad" (May 31, 2006 press release, via Ain't It Cool News
  2. ^ Hofstra University: Frank G. Zarb School of Business - Faces of Success: Avi Arad '72
  3. ^ Hennig, Amy (30 June 2009). "Uncharted 2 Live Chat with Naughty Dog". The PlayStation Blog. Sony Computer Entertainment America. http://www.coveritlive.com/index2.php?task=viewaltcast&altcast_code=bb0690c33d. Retrieved 30 July 2009. "We're really excited about the development of Uncharted: Drake's Fortune as a movie -- we've been working with Arad Productions for the last year-and-a-half or so" 
  4. ^ Fernandez, Jay A. (28 July 2009). "Scribe takes on 'inFAMOUS'". The Hollywood Reporter. Nielsen Business Media. http://www.hollywoodreporter.com/hr/content_display/news/e3ide843f7bf07c511ffc026ea4b606ff51. Retrieved 30 July 2009. "Avi Arad and Ari Arad will produce." 

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