The AIDA Principle is a marketing acronym for: Awareness Interest Desire Action A=Attract attention I=Arouse interest D=Create a desire to possess A=Lead to action

Aida is attention, interest,desire & action....

Attention, Interest, Desire, Action.

AIDA is an acronym used in marketing when a person is selling a product or service.

A- Awareness: To attract the attention of the customer.

I - Interest: To raise customer interest by focusing on and demonstrating advantages and benefits of products/services

D - Desire: To convince customers that they want and desire the product or service and that it will satisfy their needs.

A - Action: To lead customers towards taking action and/or purchasing.

AIDA is a communication Model expressing A for Attention, I for Interest, D for Desire and A for Action. How do these factors function in cummunication? its simple When you would like to communicate/talk something impportant to someone, you need his attention, interest, desire and response( Action) so that the purpose of communicatin is accomplished.