Business conducted between companies and individual consumers, rather than between two companies.
Investopedia Says:
A retailer like Wal-Mart is an example of a B to C company.
Business-to-consumer
| Investment Dictionary: Business To Consumer - B To C |
| 5min Related Video: Business-to-consumer |
| Wikipedia: Business-to-consumer |
Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services.
An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.
See also
- Business-to-business (B2B)
- Business-to-government (B2G)
- Consumer-to-consumer (C2C)
- Government-to-business (G2B)
- Government-to-citizen (G2C)
- Consumer-to-business (C2B)
- Business-to-consumer (B2C)
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