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Background music

 
Marketing Dictionary: background music

In motion picture or broadcast production, live or recorded music played behind the spoken dialogue or announcements to establish mood or to influence the emotional impact of a scene.

In advertising, background music will sometimes work to affect the disposition of the potential consumer of a product or service. Studies indicate that background music will favorably influence consumers when the appeal is emotional and/or simple. However, when the appeal is complicated and/or practical, background music does not work in favor of the product being advertised and is seldom used.

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Wikipedia: Background music
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Although background music was by the end of the 20th century generally identified with Muzak or elevator music, there are several stages in the development of this concept.

Contents

Antecedents

In the Baroque and Classical music era music could be performed as a background to other activities. For instance:

  • French kings of the baroque era could have music performed during their stately dinners.
  • Opera or other public music performances could have such a high "social function" character that few people would actually listen to the music being performed.

Furniture music

Furniture music was an invention of Erik Satie around 1920. This type of "background music" fell into oblivion when the composer died a few years later, and was not again executed until it was rediscovered several decades later. Typical of Furniture music are short musical passages, with an indefinite number of repeats.

Elevator music

Elevator music is a more general term indicating music that is played in rooms where many people come together (that is, with no intention whatsoever to listen to music). There is a specific sound associated with elevator music, usually involving themes from "soft" popular music or "light" classical music being worked over by slow strings. This type of music was produced, for instance, by the Mantovani Orchestra, and conductors like Franck Pourcel and James Last, peaking in popularity around the 1970s.

Ambient music

The term Ambient music is generally used when more, but often less distinguishable, influences, like elements of Jazz or sounds from nature, are mingled in the "soundscape." Note, however, that some producers and composers of "ambient music" or "soundscapes" (or similar types of music; see Ambient music article) might not have any intention to use the qualifier "background" for their music.

Foreground music

In opposition to background music, foreground music is intended to be listened to actively. Lifestyle Companies, in particular, like to employ foreground music, individually compiled and scheduled to increase customer loyalty and time spent in their stores. However, sometimes the opposite effect is achieved: if the music proves to be too intrusive, it may drive people out of the store. Very often these companies have professional DJs select music matching their brand. In most cases currently popular chart music is used.

Anime, video game and blog music

Background music (often abbreviated "BGM") is also the term used to describe the music in video games (sometimes written "VGM"), incidental music in anime, and music in blogs or websites.

Internet delivered background music

In recent years the proliferation of Internet delivered background music by such companies as Trusonic has gained traction. This allows the retailer to instantly update music and messages which are deployed at the store level as opposed to using older compact disc and satellite technologies.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Background music" Read more

 

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