Balanced means that the audio signal is going evenly to each channel. (Left and Right)
Unbalanced means that the audio signal is going unevenly to channel. Balanced audio means that neither signal carrying wire is used for the ground. The ground is a separate conductor. Most of these audio cables have 3 wires inside. Unbalanced means that one of the signal carrying wires is also is used for ground thus a 2 wire cable.