it is known as bancassurance

A bancassurer is an organization operating a bancassurance scheme.

The bancassurance is also known as the bank insurance model or BIM. It represents the relationship between a bank and an insurance company and is important in the role of sales.

The sale of insurance and other similar products through a bank. This can help the consumer in some situations; for example, when a bank requires life insurance for those receiving a mortgage loan, the consumer could purchase the insurance directly from the bank. Some critics feel that bancassurance gives the bank too much control. Bancassurance is not legal in all countries, but it is legal in the United States.

wat is bancasuurance & how to counter if an employee of a broker house wants to sell his product.