A psychological phenomenon whereby people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. The bandwagon effect has wide implications, but is commonly seen in politics and consumer behavior is BANDWAGON effect where as Situation where the demand for a product by a high income segment varies inversely with its demand by the lower income segment.is SNOB EFFECT

Yes, it certsinly does. The demand curve will be more elastic if there is a bandwagon effect than if the demand is based only on the functional attributes of the commodity.

"BANDWAGON, SNOB, AND VEBLEN EFFECTS IN THE THEORY OF CONSUMERS' DEMAND" (Leibenstein, 1950)

The bandwagon effect literally means jump on the wagon filled with band members of circus clowns. Then one day a ring master named Dan Rice used the phrase jump on the bandwagon because whatever complaint the circus clown had the other clown followed. So there for the bandwagon effect is just when any persuasive element being advertised or shown is capable of persuading any body to join with that movement.

"If Jimmy was going to jump off a cliff, would you do that too?"

its a little mix of Forehead envy and the Bandwagon effect.