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| Type | Brewery |
|---|---|
| Founded | 1873 |
| Founder(s) | Lüder Rutenberg |
| Headquarters | Bremen, Germany  |
| Products | Beer |
| Owner(s) | InBev |
Beck's Brewery (Brauerei Beck & Co) is a brewery in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. on 27 June 1873 by Lüder Rutenberg (8 February 1816—14 June 1890), Heinrich Beck, and Thomas May. On 1 October 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.
Contents |
History
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Beck's logo, a key, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck's is known for its pale lager consisting of the following ingredients: two row spring barley from the south of England, a strain of yeast, water from the "Rotenburger Rinne," Hallertau hops from southern Germany.
Although Beck's marketing material claims that it follows the strict Reinheitsgebot, the German Purity Law of 1516, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles.
The St. Pauli Girl Brewery is housed within the Brewery in Bremen. Beck's and St. Pauli Girl beers are very similar in nature. St. Pauli Girl is not consumed in Germany and is only exported.
Beck's is the number one German export beer by volume and is sold in over 100 countries. The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania, and Russia.
The main brand is Beck's which has for many years also been brewed under license in Namibia, which prior to World War I was a German colony. It is also today brewed in Bulgaria, Australia, Ukraine, Serbia, Montenegro, China, Nigeria, Romania, Turkey and Bosnia and Herzegovina.
Products
- Beck's - the main brand, a pilsener
- Beck's Premier Light
- Beck's Gold
- Beck's Green Lemon
- Beck's Green Lemon Alcohol Free
- Beck's Chilled Orange
- Beck's Level 7
- Beck's Ice
- Beck's Vier
- Beck's Dark
- Beck's Oktoberfest
Sponsorship
Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke.[1]
It caused controversy in 1999 when it withdrew its sponsorship of Channel 4 series Queer as Folk.[2]
Distribution
References
- ^ [1]Beck's turns to the music industry to design beer labels
- ^ http://www.russelltdavies.com/#/queer-as-folk/4514934173
External links
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