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Journal of Behavioral Finance was created in 2000.

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Journal of Behavioral Finance was created in 2000.

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Behavioral finance is the study of human behavior in finance, which is not always 100% rational as classic finance predicts (risk averse, utility maximizer).

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Behavioral finance is a theory that claims that there are psychological and behavioral aspects that can affect investments in the stock market. The theory claims that for example, if a company's stock increases for no reason, it's because of mass psychology.

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If someone were interested in finding the behavioral finance they should most likely ask their local and trusted financial advisers and shop around first.

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