During the 1980s Luciano also started to diversify the group's
industrial activities with the purchase of Toleman's Formula One
team, the sponsorship of Treviso's volleyball team, and the
commercialization of Benetton watches, makeup, and perfumes.
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Christopher Bennett has written:
'Washington local history' -- subject(s): History
'Behind the scenes with Benetton Formula 1 racing team' --
subject(s): Benetton (Firm), Design and construction, Formula One
automobiles, Grand Prix racing
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Michael Schumacher won his first title with Benetton in the 1994
F1 Season.