A nickname for IBM coined from its blue and white logo and the blue covers on most of its earlier mainframes.
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| Computer Desktop Encyclopedia: Big Blue |
A nickname for IBM coined from its blue and white logo and the blue covers on most of its earlier mainframes.
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| 5min Related Video: Big Blue |
| Business Dictionary: Big Blue |
Nickname for International Business Machines Corporation. The probable origin of the term was the original ‘blue suit' dress code for employees, but now IBM's corporate color is blue, as seen in its logo.
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![]() | Computer Desktop Encyclopedia. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher. © 1981-2010 The Computer Language Company Inc. All rights reserved. Read more | |
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