Bioterrorism Prevention Organization (Present Situation)
Present Situation
Currently the University of Virginia Bioterrorism Center is looking for a Business Plan or E-Commerce solution for the University of Virginia School of Public Health that incorporates the delivery and sales of digital multimedia presentations that include information regarding Bioterrorism preparation and response plans relayed over the Internet. The plan discussed in this document concerns the first product of this effort the "Be Prepared for the Unexpected—CD-ROM," although a number of other products are planned.
Presently, the School of Public Health is working with the Professional Epidemiology Network (PEN). PEN is a nonprofit, international organization that worked with the School of Public Health in putting together an informational CD-ROM on Bioterrorism. It is being distributed as "Be Prepared for the Unexpected—CD-ROM." Currently, this CD-ROM is available from PEN for $8 (members) or $15 (non-members).
Vision
Our vision is to provide a comprehensive and coordinated training and preparedness program across the full continuum of public health activities in the United States to protect Americans from both the intentional use of biological agents and emerging infections.
Goals & Objectives
The objective of the plan will include documenting the necessary processes to distribute digital multimedia information through multiple distribution channels, including Amazon.com, a proposal to set up an "in-house" E-Commerce solution, along with other direct marketing and distribution channels.
The plan will include everything from the reproduction of the media, the presence on the Internet, to the plans for the distribution of product through various methods. Initial plans include what is necessary to distribute the media via Amazon.com, while researching other possible markets, and E-Commerce solutions.
Sales Projections & Pricing Strategy
