Why Jon Bon Jovi named their fifth album "Keep the Faith" is
because it was a fresh new start for Bon Jovi after their endless
touring during the 80s after all the exhaustion, fame and fortune.
As Bon Jovi describes it themselves, Keep the Faith means to keep
your head up and stand strong, have a little faith and keep going.
It was the next chapter of Bon Jovi and the album cover with all
their hands together symbolises the bringing back of the band. This
was one of their greatest comback after their fourth album in 1988,
"New Jersey".