brainwashing

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(brān'wŏsh'ĭng, -wô'shĭng) pronunciation
n.
  1. Intensive, forcible indoctrination, usually political or religious, aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs.
  2. The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.

[Translation of Chinese (Mandarin) xѤ nѡo : , to wash + nѡo, brain.]



Systematic effort to destroy an individual's former loyalties and beliefs and to substitute loyalty to a new ideology or power. It has been used by religious cults as well as by radical political groups. The techniques of brainwashing usually involve isolation from former associates and sources of information; an exacting regimen calling for absolute obedience and humility; strong social pressures and rewards for cooperation; physical and psychological punishments for noncooperation, including social ostracism and criticism, deprivation of food, sleep, and social contacts, bondage, and torture; and constant reinforcement. Its effects are sometimes reversed through deprogramming, which combines confrontation and intensive psychotherapy.

For more information on brainwashing, visit Britannica.com.

Indoctrination that forces people to abandon their beliefs in favor of another set of beliefs. Usually associated with military and political interrogation and religious conversion, brainwashing attempts, through prolonged stress, to break down an individual's physical and mental defenses. Brainwashing techniques range from vocal persuasion and threats to punishment, physical deprivation, mind-altering drugs, and severe physical torture.

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categories related to 'brainwashing'

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Random House Word Menu by Stephen Glazier
For a list of words related to brainwashing, see:

Translations:

Brainwashing

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Dansk (Danish)
n. - hjernevask

Nederlands (Dutch)
hersenspoeling

Français (French)
n. - lavage de cerveau, (fig) bourrage de crâne (péj), intox (fam)

Deutsch (German)
n. - Gehirnwäsche

Ελληνική (Greek)
n. - πλύση εγκεφάλου

Italiano (Italian)
lavaggio del cervello

Português (Portuguese)
n. - lavagem (f) cerebral

Русский (Russian)
промывание мозгов, идеологическое давление

Español (Spanish)
n. - lavado de cerebro

Svenska (Swedish)
n. - hjärntvätt

中文(简体)(Chinese (Simplified))
洗脑

中文(繁體)(Chinese (Traditional))
n. - 洗腦

한국어 (Korean)
n. - 세뇌

日本語 (Japanese)
n. - 洗脳, 説得

العربيه (Arabic)
‏(الاسم) غسل الدماغ‏

עברית (Hebrew)
n. - ‮שטיפת-מוח‬


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Mentioned in

The Bamboo Prison (1954 War Film)
A Man Called Dagger (1967 Action Film)
Oh, What a Night (1935 Comedy Film)