A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

what is nikes brand personality

Disudrin is a brand name.

Speedo is a brand of swimwear. Silver Jeans is a clothing brand of denims.

Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.