Myles Brand

Strength, uniqueness and favorability

im thinking why everybody calls bandages band-aids

marketers reposition the brand, using advertising and other marketing tools to help consumers create new links to positive association and discard links to the unfavorable ones

The American Diabetes Association does not recommend any particular brand of diabetic pump, but they do have a list of currently available pumps on the market that pass their testing. Some brands include MiniMed, Accu-Chek and OmniPod