Definition of brand loyalty definition of brand equity measurement of brand equity and brand loyalty relationship between brand equity and brand loyalty

Brand loyalty is the component of brand equity.

Brand loyalty is the heart of brand equity.

Brand equity is brand's overall worth and the brands with high brand equity are called most successful brands. As Coke brand has the highest brand equity. It is most important marketing strategy to measure the brand equity and continuously track the positive associations related with brands.

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Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.

Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.