Definition of brand loyalty definition of brand equity measurement of brand equity and brand loyalty relationship between brand equity and brand loyalty

Brand loyalty is the component of brand equity.

Brand loyalty is the heart of brand equity.

Brand loyalty is when someone buys the same brand of product repeatedly. People who have brand loyalty have characteristics that include loyalty, trust, and commitment.

Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.

1. what accounts for Harley owners' satisfaction and brand loyalty?