share a brand and central management

I suggest Strategic Brand Management, 3rd Edition by Kevin Keller.

Marcom Central provides a brand management software for use. AVG also provides brand management through the use of its Firewall. Norton and McAfee also provide brand management tools.

Dear, Protecting a brand's reputation is important when launching a new product or version update. It doesn't take time for a new product or brand to get negative feedback to filter through the Internet. This can certainly cause an unwanted effect, if on the second day of your product launch its reputation on the Internet has totally destroyed.

Brand asset management involves promoting and communicating a brand to increase knowledge of and profits. Ensuring the marketing of the company is reaching the proper audience is also a key component.