brand name

1. See trade name (sense 1).
2. A commodity, service, or process having a trade name.

That part of a brand, trademark or service mark that can be spoken, as distinguished from an identifying symbol. A brand name may consist of a word, letter, or group of words or letters.

That part of a Brand, Trademark, or service mark that can be spoken, as distinguished from an identifying symbol. A brand name may consist of a word, letter, or group of words or letters.

The noun has one meaning:

Meaning #1: a name given to a product or service
  Synonyms: trade name, brand, marque