Media City - 2004 Advertising Branded Content 6-11 was released
on:
USA: 3 February 2010
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Branded content advertising is a new form of advertising that
uses entertainment to gets the attention of those watching the ads.
Great examples of this are the Geico commercials, Sears and
Progressive.
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No, I work with Disney to create content and asked this question
for something we were creating that was Disney branded and the
answer was that they are good friends but NOT brothers.
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The cowboy branded the cow.
The products were all branded with the company's logo.
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The content that is found on the Ice Shanty website includes
anything one would need to know to fish in Alaskan waters. They
also have a shop that sells a variety of branded clothing etc.