success of any business lies in effective communication. there are three categories of communication in business : Internal-operational communication, External-operational communication, personal communication.
Internal-operational communication : all the communication that occurs in conducting work within a business is internal operational. such as giving orders, assembling reports, and writing email's.
external-operational communication : the work related communicating that a business does with people and groups outside the business is external-opeational communication. such as personal selling, telephoning, advertising, and writing messages. every external operational communication conveys an image of the company.
personal communication : non business related exchanges of information and feelings among people is personal communication. personal communication helps make and sustain the relationship upon which business depends. personal communication affects employees attitude and attitude affects employees performance. personal communication elements can enhance internal and external business communication.