The first step in franchising a business is identifying what areas your business can branch out into. You need to remember that you are selling opportunity to any potential franchisee.

Kerstin Fraas has written:

'Strategy analysis for fashion retailers to meet the challenge of the market with particular emphasis on business format franchising'

There are a number of websites which offer step by step instructions on how to go about franchising a business. Another way of finding information is to look at business related books at libraries or bookstores. The final way of getting franchising information would be to speak to a business adviser.

The importance of franchising in a business model is that it is key to driving growth. It is often the dream of a person starting their own business to eventually turn it into a successful franchise.

The origin of business franchising started with a man named Sir Harold Evans. He started long before McDonalds came into existence. This man had great vision.