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buzzword

 

A term that refers to the latest technology or a term that sounds catchy. In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words soon become everyday vocabulary.

Some of the most famous early buzzwords in the industry were MIS in the 1970s, distributed computing in the 1980s and client/server in the 1990s. The last half of the 1990s brought us all the Internet buzzwords, including Java, intranet and e-commerce.

Although the frenzy has most definitely died down, "nano" was very hot after the turn of the century. The term was tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies added "nano" to their corporate name to take advantage of the buzz (see nanotechnology).

Current Buzzwords

The current major buzzwords are cloud computing and Web 2.0. They do indeed signal a major paradigm shift. See paradigm shift.

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