just a phrase or tune which is then repeated.

Call and echo -

Repeating the tune which was played

Call and response -

After the tune, a different tune plays in response to the first tune.

To call the tune is to be the one saying which tune the band plays next. In figurative language, it means you're the one in charge, "calling the shots," saying what's to happen.

call customer care and ask them to deactivate your caller tune...

Call 155223 (Toll Free) to deactivate caller tune.

Call customer service