During the early years of the twentieth century, the sardine
canning industry moved from the East Coast to the West Coast.
Canneries sprang up in the Monterey Bay area of California.
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Joan Campbell, who was graduated by California State College,
Chico with a B.S. Degree in Business Administration, was the first
sales woman in the canning industry. She was hired by the Del Monte
Sales Company in 1972.
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In the 1990s total employment in the industry falling from
30,900 to 23,581 between 1994 and 2000.