catchword

n.

1. 1. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design" (Miriam Lang).
   2. A catchy name or slogan: "the top management of major corporations . . . busy coining catchwords for their new management concepts" (Japan Economic Journal).
2. Printing.
   1. A guideword.
   2. The first word of a page printed in the bottom right-hand corner of the preceding page.

Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: a favorite saying of a sect or political group
  Synonyms: motto, slogan, shibboleth

---

This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

Dansk (Danish)
n. - modeord, stikord, slagord, kolumnetitel

Nederlands (Dutch)
slogan, trefwoord, bladwachter, signaal (woord)

Français (French)
n. - mot d'ordre, (Imprim) mot-vedette, (Théât) mot clé

Deutsch (German)
n. - Slogan, Stichwort

Ελληνική (Greek)
n. - λέξη ή φράση της μόδας, σλόγκαν των καιρών, λέξη-κλειδί

Italiano (Italian)
slogan, motto, parola chiave

Português (Portuguese)
n. - palavra (f) de chamariz

Русский (Russian)
девиз, карточка с текстом, модное словечко

Español (Spanish)
n. - slogan, reclamo, estribillo

Svenska (Swedish)
n. - slagord, rubrikord

中文（简体）(Chinese (Simplified))
口号, 标字, 流行语

中文（繁體）(Chinese (Traditional))
n. - 口號, 標字, 流行語

한국어 (Korean)
n. - 슬로건, 색인어

日本語 (Japanese)
n. - 標語, 欄外見出し語

العربيه (Arabic)
‏(الاسم) شعار‏

עברית (Hebrew)
n. - ‮סיסמה, מלת-מפתח, המילה הראשונה של העמוד הבא המודפסת בעמוד הקודם‬

If you are unable to view some languages clearly, click here.

To select your translation preferences click here.