Animation in general is the frame by frame photographic process
in which the illusion of movement is created. Animation can be
moving a box from one side of the screen to another, or a character
in a fight scene.
Both subjects you are asking about arent that different. They
both follow this concept. Except the facial animation is just the
animation of the face, changing the character's expression or mood.
This is essential for the character, for he is the actor in your
movie.
Hope this helps.