If you won my business because you had the lowest price, I might return but only until someone beats your price.

But I feel no sense of loyalty.

If you won my business by providing an overwhelming number of options or configurations I might return until someone else can reduce the choices down to what I really need.

But I will feel no sense of loyalty.

The only way to guarantee I will return is to provide me with a memorable experience.

That I saved a few bucks will be forgotten by the weekend. But a company that provides me with a fast and simple way to select the product that’s best for me and then stands behind that product will earn my repeat business.

Last month I purchased a car stereo. The salesperson asked a few questions and then, from a wall of dozens, showed me two models that fit my needs. I asked which would work best with my iPhone and she pointed to one of them. I bought that one.

We need more people like this woman. She listened and narrowed my choices down to exactly what I needed.

It seems to me you have two choices: offer an increasing number of products and options or taking a stand as the expert and drastically simpifying the process for your customers.

Chemical or radiothermal.

You always have choices in your life.

Choices Magazine was created in 2009.

our choices influence our identity because everything we do is based on our choices and whatever you pick either way its good or bad its on our ownself and choices