The Snowdon Theatre,
Montreal,
Quebec
A movie theater (North America), also known as a cinema (Australia, United Kingdom and Ireland, as well as North America), a movie house, or the pictures, is a venue,
usually a building, for viewing motion pictures ("movies" or "films"). Most theatres are commercial
operations catering to the general public, who attend by purchasing a ticket. The
film is projected with a movie projector onto a large projection screen at the front of the auditorium. Some movie
theaters are now equipped for digital cinema projection, removing the need to create and
transport a physical film print.
Spelling and alternative terms
Outside of North America most English speaking countries use the term cinema, while "theatre" usually refers to
live-performance venues. In the United States, the customary spelling is "theater", but
the National Association of Theatre Owners uses the spelling
"theatre" to refer to cinema.
Colloquial expressions, mostly used for cinemas collectively, include the silver screen, the big screen
(contrasted with the "small screen" of television) and (in England) the pics, the
flicks, and the flea pit, which derives from the long standing belief that the seats were infested with fleas as they
were so uncomfortable to sit on, resulting in frequent fidgeting.
A "screening room" usually refers to a small facility for viewing movies, often for the use of those involved in the
production of motion pictures, or in large private residences.
History
Many older movie theaters, such as the
River Oaks Theatre in
Houston,
Texas, have been restored and play
arthouse movies; newer multiplexes in the areas with restored theaters show first run films.
Before 1900
Noting that the first public exhibition of projected motion pictures in the United States was at Koster & Bials Music Hall on 34th Street in New York City on April 23,
1896, the first "theater" in the US dedicated exclusively to showing motion pictures was
Vitascope Hall, established on Canal Street,
New Orleans, Louisiana June 26, 1896: it was converted from a vacant store. In
the basement of the new Ellicott Square Building, Main Street, Buffalo, New York, Mitchell Mark and his brother
Moe Mark added what they called Edison’s
Vitascope Theater, which they opened to the general public on Monday, 19 October 1896,
in collaboration with Rudolph Wagner, who had moved to Buffalo after spending several
years working at the Edison laboratories: this 72 seat, plush theater was designed from scratch solely to show motion pictures.
Terry Jamiw Ramsaye, in his book, A Million and One Nights [p. 276], notes that this “was one of the earliest permanently located
and exclusively motion-picture exhibitions.” According to the Buffalo News (Wednesday, 2
November 1932), “There were seats for about 90 persons and the admission was three cents.
Feeble, flickering films of travel scenes were the usual fare." (The true number of seats was 72.)
This November 7, 1897 ad shows the actual programming of Vitascope Theater one of
the first motion picture theaters specially built for that purpose. In its first year, 200,000 people attended. It was in
Buffalo, New York.
|
1900-1919
The first permanent structure designed for screening of movies in the state of California was Tally's Electric Theater, completed in 1902 in Los Angeles, California. In 1912, the Picture House, in Clevedon, England opened with a charity film performance to raise funds for
the victims of the Titanic disaster, and remains (as the Curzon Community Cinema) in
business as of August, 2007 as the oldest continually-operating
movie theater in the world. The 1913 opening of the Regent Theater
in New York City signaled a new respectability for the medium, and the start of the
two-decade heyday of American cinema design. The million dollar Mark Strand Theater
at 47th Street and Broadway in New York City opened in 1914 by Mitchell Mark was the archetypical movie palace. The ornate Al
Ringling Theater was the very first "Movie Palace" it was built in Baraboo, WI by Al Ringling, one of the founders of the
Ringling Bros. Circus for the then incredible sum of $100,000.00. Later, Los Angeles promoter Sid
Grauman continued the trend of theatre-as-destination with his ornate "Million
Dollar Theatre", using the same design firm as Ringling (the MDT was the first to signify its primary use for motion
pictures with the "theatre" spelling), and opened on Broadway in downtown Los
Angeles in 1918.
1920 to 1980
In the next ten years, as movie revenues exploded, independent promoters and movie studios (who owned their own proprietary
chains until an antitrust ruling in 1948) raced to build the most lavish, elaborate,
attractive theatres. These forms morphed into a unique architectural genre—the movie
palace—a unique and extreme architectural genre which came to an end with the deepening of the Great Depression. The movie chains were also among the first industries to install
air conditioning systems which gave the theatres an additional lure of comfort in the
summer period.
Several movie studios achieved vertical
integration by acquiring and constructing theatre chains. The so-called "Big Five" theatre chains of the 1920s and 1930s were all owned by studios: Paramount, Warner, Loews (owned by Metro-Goldwyn-Mayer),
Fox, and RKO. All were broken up as a result of
the U.S. Supreme Court's ruling in the 1948 United States v. Paramount Pictures,
Inc. anti-trust case.
In the 1970s, porn theatres started to have rampant
ubiquity in some areas. However, the introduction of the low-cost VHS video system for home
televisions has decommissioned many porno cinemas as well as many 'second-run' theatres.
After 1980
People can pay to watch movies at home, through cable television or streamed from the internethttp://leroy.atomant.net/mediawiki/index.php/Internet#: pay-per-view
(PPV) and video on demand (VOD). This may have contributed to an industry wide slump in
the late 1980s. The theater industry responded by building larger auditoriums, installing more screens (to allow for more variety
and more show times), upgrading sound systems and installing more amenities and higher-quality concessions.
3D
Sometimes a 3-D film is shown. Visitors borrow or keep special glasses to watch it.
Depending on the system used, these are e.g. polarized glasses.
Design
Traditionally a movie theater, like a stage theater, consists of a single auditorium with
rows of comfortable seats, as well as a lobby area containing a box office for buying tickets, a counter and/or self-service
facilities for buying snacks and drinks, and washrooms. Stage theaters are sometimes converted
into movie theatres by placing a screen in front of the stage and adding a projector;
this conversion may be permanent, or temporary for purposes such as showing arthouse fare to an
audience accustomed to plays. The familiar characteristics of relatively low admission and open seating can be traced to
Samuel Roxy Rothafel, an early movie theater impresario. Many of these early theatres contain a balcony, an elevated
platform above the theater's rearmost seats. The rearward main floor "loge" seats were sometimes larger, softer, and more widely
spaced and sold for a higher price.
In conventional low pitch viewing floors the preferred seating arrangement is to use
staggered rows. While a less efficient use of floor space this allows a somewhat improved sight line between the patrons seated
in the next row toward the screen, provided they do not lean toward one another.
"Stadium seating" is employed in many modern theaters, giving patrons a clear sight
line over the heads of those seated in front of them. Originally employed for flat-screen IMAX
viewing (which has a very tall screen) this feature has proven popular with theatre patrons. The first stadium-style movie
theater in the United States was the AMC Grand in Dallas, Texas, which opened in 1995.
Rows of seats are divided by one or more aisles so that there are seldom more than 20 seats in a row. This allows easier
access to seating, as the space between rows is very narrow. Depending on the angle of rake of the seats, the aisles have steps.
In older theaters, aisle lights were often built into the end seats of each row to help patrons find their way in the dark. Since
the advent of stadium theaters with stepped aisles, each step in the aisles may be outlined with small lights to prevent patrons from tripping in the darkened theater.
Multiplexes and megaplexes
North America's first two-screen theatre, The Elgin Theatre was created in
1957 by Nat Taylor in Ottawa, Ontario, when he expanded the 20 year old facility. Taylor is credited as inventor of the multiplex or cineplex,
and later founded the Cineplex Odeon Corporation, opening the 18-screen Toronto Eaton Centre Cineplex, the world's largest at the time.[1]
Stanley Durwood of American Multi-Cinema (now AMC Theatres) pioneered what would become
the multiplex in 1963 after realizing that he could operate several attached auditoriums with the same staff needed for
one through careful management of the start times for each movie.
Since that time multiple-screen theatres have become the norm, and many existing venues have been retrofitted so that they
have multiple auditoriums. A single lobby is shared among them. In most markets, nearly all single-screen theatres have gone out
of business. Because of the late development of multiplexes, the term "cinema" or "theater" may refer either the whole complex or
a single auditorium, and sometimes "screen" is used to refer to an auditorium.
A popular movie may be shown on multiple screens at the same multiplex, which reduces the choice of movies but offers more
choice of viewing times or a greater number of seats to accommodate patrons. Two or three screens may be created by dividing up
an existing cinema (as Durwood did with his Roxy in 1964), but newly built multiplexes usually have at least six to eight
screens, and often as many as twelve, fourteen or even sixteen. In these large modern theaters, an electronic display in the
ticket hall often shows a list of movies with starting time, auditorium number, admission rating, and whether it is sold out.
Sometimes the number of remaining available seats is shown as well. At the entrance of each auditorium there may be a one-line
electronic display with the title of the movie. After the movie has started, it can display the title and time of the next
scheduled showing.
Although definitions vary, a large multiplex with 20 or more screens is usually called a megaplex. The first megaplex is generally considered to be the Kinepolis in
Brussels, Belgium, which opened in 1988 with 25 screens and a
seating capacity of 7,500. The first megaplex in the United States was Studio 28 in
Grand Rapids, Michigan, which reopened in 1988 with 20 screens and a seating
capacity of 6,000. [2]
IMAX
IMAX is a system using film with more than 10 times the frame size of a 35mm film to produce
image quality far superior to conventional film. IMAX theaters use an oversized screen as well as special projectors. The first
permanent IMAX theater was at Ontario Place in Toronto,
Ontario.
Drive-in
A drive-in movie theatre is basically an outdoor parking area with a screen at one
end and a projection booth at the other. Moviegoers drive into the parking spaces which are sometimes sloped upwards at the front
to give a more direct view of the movie screen. Movies are usually viewed through the car windscreen (windshield) although some
people prefer to sit on the hood of the car. Sound is either provided through portable loudspeakers located by each parking space, or is broadcast on an FM radio frequency, to be played through
the car's stereo system. Because of their outdoor nature, drive-ins usually only operate seasonally, and after sunset. Drive-in
movie theatres are mainly found in the United States, where they were especially popular
in the 1950s and 1960s. Once numbering in the thousands, about 400
remain in the U.S. today. In some cases, multiplex or megaplex theatres were built on the sites of former drive-in theatres.
Other venues
Some outdoor movie theatres are just cleared areas where the audience sits upon chairs or blankets and watch the movie on a
temporary screen, or even the wall of a convenient building. There is a nice outdoor cinema along the seafront in Monte Carlo,
Monaco.
In the late 1990s, student organizations in universities and schools started to show movies in
auditoriums equipped with multimedia projectors. Before the ubiquity of classic and modern films in DVD and VHS formats, student
groups at large universities often sponsored screenings of films on 16 mm projectors in lecture halls as a way to raise money.
Many small colleges also had student-run film groups that projected 16 mm films on a regular basis to students.
Some alternative methods of showing movies have been popular in the past. In the 1980s the
introduction of VHS cassettes made possible video-salons, small rooms where visitors viewed the film
on a large TV. These establishments were especially popular in the Soviet Union, where
official distribution companies were slow to adapt to changing demand, and so movie theatres could not show popular
Hollywood and Asian films.
Movies are also commonly shown on airliners in flight, using large screens in each cabin or
smaller screens for each group of rows or each individual seat; the airline company sometimes
charges a fee for the headphones needed to hear the movie's sound. Movies can also be shown
on trains.
The smallest purpose-built cinema in operation is the Cinema dei Piccoli in Villa Borghese, Rome, Italy. The Cinema dei Piccoli was built by Alfredo Annibali in 1934 in the
park of Villa Borghese, and today covers an area of 71.52 sq. m (769.83 sq. ft). Originally called the Topolino Cinema (after
Mickey Mouse), the movie theatre used a Path-Baby 9.5 mm movie projector, bed sheets for the screen and played 78's for
background music. Restored in 1991, the cinema now has 63 seats, a 5 x 2.5 m (16.4 x 8,2 ft) screen, stereo sound and air
conditioning. It is mentioned in the Guinness Book of Records.
Programming
Movie theaters may be classified by the type of movies or when they are shown:
- First-run theater: A theater that runs primarily mainstream film fare from the
major film companies and distributors, during the initial new release period of each
film.
- Second-run or discount theater: A theater that runs films that have already shown in the first-run theaters and
presented at a lower ticket price. (These are sometimes known as dollar theaters or
"Cheap Seats".)
- Repertoire/repertory theater or arthouse: A theater that presents more alternative and art films as well as second-run and classic films (often known as an "Independent Cinema" in the UK).
- A sex theater or adult theater specializes in showing pornographic
movies.
- IMAX theaters can show conventional movies, but the major benefits of the IMAX system are only
available when showing movies filmed using it. While a few mainstream feature films have been produced in IMAX, IMAX movies are often documentaries featuring spectacular natural
scenery, and may be limited to the 45-minute length of a single reel of IMAX film.
Presentation
Usually an admission is for one feature film. Sometimes two feature films are sold as
one admission (double feature), with a break in between. Separate admission for a short
subject is rare, it is either an extra before a feature film or part of a series of short subjects sold as one admission
(this mainly occurs at film festivals). See also anthology film.
Historically, many movie theatres presented a number of shorter items in addition to the feature film. This might include a
newsreel, live-action comedy short films, documentary
short films, musical short films, and/or cartoon shorts (many classic cartoons series
such as the Looney Tunes and Mickey
Mouse shorts were created for this purpose). Some theatres ran on continuous showings, where the same items
would repeat throughout the day, with patrons arriving and departing at any time rather than having distinct entrance and exit
cycles. Newsreels gradually became obsolete by the 1960s with the rise of television news, and most material now shown prior to a
feature film is of a commercial or promotional nature.
A typical modern theatre presents commercial advertising shorts, then
movie trailers, and then the feature film. Advertised start times are usually for the
entire program or session, not the feature itself.[1]
Thus people who want to avoid commercials might want to enter later, and those who want to avoid the trailers, again later.
This is easiest and causes the least inconvenience when it is not crowded, and/or one is not very choosy about where one wants to
sit. If one has a ticket for a specific seat (see below) one is formally assured of that, but it is still inconvenient and
disturbing to find and claim it during the commercials and trailers, unless it is near an aisle.
Some movie theaters have some kind of break during the presentation. There may also be a
break between the introductory material and the feature. Some countries such as the Netherlands have a tradition of incorporating an intermission in regular feature presentations, though many
theaters have now abandoned that tradition [2], while in
North America this is very rare, and usually limited to special circumstances involving extremely long movies.
During the closing credits many people leave, some stay till the end. Usually the
light is switched on after the credits, sometimes already during them.
Live broadcasting to movie theaters
Sometimes movie theaters provide digital projection of a live broadcast of a performance
or other event. For example, there are regular live broadcasts to movie theaters of
Metropolitan Opera performanceshttp://leroy.atomant.net/mediawiki/index.php/Metropolitan_Opera#, with additionally limited repeat
showings.
Pricing and admission
In order to obtain admission to a movie theater, the
prospective theater-goer must usually purchase a ticket, which may be for an
arbitrary seat ("open" or "free" seating, first-come, first-served) or for a
specific one. Movie theaters in North America generally have open seating. Movie theaters in Europe can have free seating or have
seating systems where the attendee can pick seats from a screen. Some theatres in Mexico offer numbered seating, in particular,
Cinepolis VIP.
The price of a ticket may be discounted during off-peak times e.g. for matinées, and higher at busy times, typically evenings and/or weekends. In Canada, when this practice is used, it is traditional to offer the lower prices for Tuesday for all showings, one
of the slowest days of the week in the movie theatre business, which has led to the nickname "cheap Tuesday." Almost all movie
theaters employ economic price discrimination: tickets for youth, students, and
seniors are typically cheaper. Large theater chains, such as AMC Theaters, also own smaller theaters that show "second runs" of
popular films, at reduced ticket prices.
Some movie theaters and chains sell passes for unlimited entrance. Some examples:
- "Pathé Unlimited Card" (PUC) for the chain of 12 multi- and megaplex theatres of Pathé in the Netherlands (100 screens), for 18 euro/month; there are 15,000 pass
holders (April 2006)
- "Unlimited Card" for the chain of movie theaters of Cineworld (formerly UGC) in the UK and
Ireland, for £13.99/month, or £11.99 excluding those in London's West End.
- Carte "Le Pass" for the chain of movie theatres of Pathé/Gaumont in Paris, for 20 euro/month; ditto for each of a number of other French cities (same price,
even though the pass is valid for much fewer screens)
- "UGC Illimité" passes for all UGC movie theaters in France, for 18 euro/month, and an entrance
fee of 30 euro.
- "UGC Unlimited" passes for the four UGC movie theaters in Belgium, for 15 euro/month
- "SF Movie Passport" pass for all the movies shown in SF Group theaters in Thailand, valid
for a month for one person and one show per movie, at the price of 800 baht or eqv USD 20
Note that in Thailand there is the restriction of one show per movie, while in the Netherlands one can see any movie as many
times as one wants.
Age restrictions
Admission to a movie may also be restricted by a motion picture rating
system. According to such systems, children or teenagers below a certain age may be forbidden access to theaters showing
certain movies, or only admitted when accompanied by a parent or other adult. In some jurisdictions a rating may legally impose
this on movie theaters. Furthermore, where movie theaters do not have this legal obligation, they may enforce restrictions on
their own.
Accordingly, a movie theater may either not be allowed to program an unrated film, or voluntarily refrain from that. In the US
many mainstream movie theaters do not even show movies rated NC-17 ("No one 17 and under admitted"). Often, instead, an
edited R-rated version ("Restricted. Persons under 17 are not admitted unless accompanied by parent or adult guardian.") is
shown. [dubious – discuss]
Ticket check; movie hopping
In some movie theater complexes, the theaters are arranged such that tickets are checked at the entrance into the entire
plaza, rather than before each theater. This has led to movie hopping, also called theater hopping and
plexing, the practice of buying a ticket for one film and illicitly attending additional showings within the complex
without buying the required tickets. Younger patrons may also use this practice to enter auditoriums showing age-restricted
movies.
At a theater with a sold-out show there is often an additional ticket check, to make sure that everybody with a ticket for
that show can find a seat.
The lobby may be before or after the ticket check, see below.
Revenue
Movie studios/film distributors in the U.S.
traditionally drive hard bargains entitling them to as much as 70% of the gross ticket revenue during the first week (and then
the balance changes in 10% increments per week from there).[3] See also box office.
Movie theater culture
Movie theaters are associated with dating, 3D
glasses, popcorn and expensive treats. It is rather common to throw and leave your
garbage on the floor in a movie theater, than elsewhere, which is defiant to the cultural standard of cleaning up after oneself,
much to the chagrin of theater employees.
Intimacy
Sometimes couples go to a movie theater for the additional reason that it provides the possibility of some physical intimacy, where the dark provides some privacy (with additional privacy in the back-row),
i.e., the same amount of intimacy is a lesser form of public display of
affection. This applies in particular for young people who still live with their parents, and these parents tend to
monitor and/or forbid certain activities, and in the case of other social or even legal problems with public displays of
affection. Compared with being together in a room without other people, it may also be reassuring for one or both of the couple
(and for parents) that the intimacy is necessarily limited.
Arm rests pose a hindrance to intimacy. Some theaters have love seats: seats for two without an
armrest in the middle. The most modern theaters have movable armrests throughout the theater that when down can hold a food
container as well as act as an armrest or partition between the seats and when up allow closer contact between the couple. More
expensive theaters may have large comfortable sofas.
Lobby, food and drinks
Movie theaters usually sell various snack foods and drinks on concession stands. There may be a counter, self-service where one pays at the counter, and/or
coin-operated machines. Sometimes the area of sale is more like a self-service shop than a lobby (it is not suitable for
consuming the goods), and one pays at the check-out between the shop and the area with the screens.
The facilities for buying snacks and drinks often represent the theater's primary source of profit since most of the ticket
revenue goes to the film distributor (and onward to the movie studio). Some movie theaters forbid eating and drinking inside the
viewing room (restricting such activities to the lobby), while others encourage it by such devices as selling large portions of
popcorn; in either case, bringing one's own food and drinks may be forbidden. Concessions is
currently a huge area of expansion with many companies in the U.S. offering a wider range of snacks, including hot dogs and nachos. The noise of people eating, including the opening of
wrappers, is frowned upon by some moviegoers.
Many theaters have embraced the "brew and view" concept, serving alcoholic beverages, in addition to snacks and popcorn. Some
movie theaters such as the Alamo Drafthouse offer full restaurant service at one's
seat, though this is not as widespread. McMenamins is a chain of restaurant/brewpub establishments in the U.S. states of
Oregon and Washington, many of which have
full movie theaters.
The lobby may be before or after the ticket check. If it is after, sometimes entrance to the lobby is restricted to a specific
time, such as half an hour before the movie starts.
It is quite common for the lobby to include an arcade game area.
Sometimes movie going teenagers throw various foodstuffs — most notably popcorn — at each
other, though sometimes at other moviegoers. This is frowned upon by management. In Ireland, mobile phones have also been banned
in all cinemas, with some going to the extreme of installing equipment that blocks mobile phone signals.
Business practice controversies
- Advertising - Many filmgoers complain about commercial advertising
shorts, arguing that their absence would be one of the main advantages of going to a movie theater. Other critics such as
Roger Ebert have expressed concerns that these advertisements, plus an excessive number of
movie trailers, could lead to pressure to restrict the preferred length of the feature
films themselves to facilitate playing schedules. So far, the theatre companies have typically been highly resistant to these
complaints, citing the need for the supplementary income. Some chains like Famous Players and AMC Theatres have compromised with
the commercials restricted to being shown before the scheduled start time for the trailers and the feature film. Individual
theaters within a chain also sometimes adopt this policy.
- Presentation - Another major recent concern is that the dramatic improvements in stereo sound systems have led to cinemas playing the soundtracks of presented films at
unacceptably high volume levels. Usually, the trailers are presented at a very high sound level, presumably to overcome the
sounds of a busy crowd. The sound is not adjusted downward for a sparsely occupied theater, and some patrons employ earplugs for
the trailer period. Volume is normally adjusted based on the projectionist's judgment of a high or low attendance.
- Piracy - In recent years cinemas have started to show warnings, before the movie starts, against using
cameras and camcorders during the movie. These warnings
threaten customers with being removed from the cinema and arrested by the police. This example was shown at cinemas in the
United Kingdom:
-
- You are not permitted to use any camera or recording equipment in this cinema. This will be treated as an attempt to
breach copyright. Any person doing so can be ejected and such articles may be confiscated by the police. We ask the audience to
be vigilant against any such activity and report any matters arousing suspicion to cinema staff. Thank you.
- Some theaters (including those with IMAX stadiums) have detectors at the doors to pick up recording smugglers.
- Crowd control - As movie theaters have grown into multiplexes and megaplexes, crowd
control has become a major concern. An overcrowded megaplex can be rather unpleasant, and in an emergency can be extremely
dangerous. Therefore, all major theater chains have implemented crowd control measures. The most well-known measure is the
ubiquitous holdout line which prevents ticket holders for the next showing of that weekend's most popular movie from
entering the building until their particular auditorium has been cleared out and cleaned. Since the 1980s, some theater chains
(especially AMC Theatres) have developed a policy of co-locating their theaters in shopping
centers (as opposed to the old practice of building stand-alone theaters). They deliberately build lobbies and corridors
that cannot hold as many people as the auditoriums, thus making holdout lines necessary. In turn, ticket holders may be enticed
to shop or eat while stuck outside in the holdout line.
- Other Practices - The multiplex offers a great amount of flexibility to a theater operator, enabling multiple theaters
to exhibit the same popular production in multiple theaters with staggered starting times.
The collocation of theaters and the rotation of start times results in a great economy of scale for the sale of so-called
"junk food" — sugary soda pop, popcorn, and the like. In addition to poor nutritional values,
the foodstuffs sold are also characterized by extremely high markup and the profit
from their sales can form the bulk of the gross margin of a theater.
Movie theatres and chains
-
See also
Wikimedia Commons has media related to:
External links
References
- ^ "The love and loathing of cinema ads", BBC News website, 23 February 2005
- ^ BoomChicago.nl website
- ^ Darren Filson, David Switzer and Portia Besocke, "At the movies: the
economics of exhibition contracts," Economic Inquiry 43, no. 2 (April 2005): 354-370.
zh-yue:戲院
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