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| Category | Serif |
|---|---|
| Classification | Slab serif |
| Designer(s) | Robert Besley |
| Foundry | Fann Street |
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| Sample | |
Clarendon is an English slab-serif typeface that was created in England by Robert Besley for the Fann Street Foundry in 1845.[1] Due to its popularity, Besley registered the typeface under Britain's Ornamental Designs Act of 1842. The patent expired three years later, and other foundries were quick to copy it.[2] Clarendon is considered the first registered typeface, with the original matrices and punches remaining at Stephenson Blake and later residing at the Type Museum, London. They were marketed by Stephenson Blake as Consort, though some additional weights (a bold and italics) were cut in the 1950s.
It was named after the Clarendon Press in Oxford. The typeface was reworked by the Monotype foundry in 1935. It was revised by Hermann Eidenbenz in 1953.
The font was used extensively by the government of the German Empire for proclamations during World War I,[citation needed] and was also common in wanted posters of the American Old West.[3]
Use today
Clarendon was used by the United States National Park Service on traffic signs,[4] but has been replaced by NPS Rawlinson Roadway. In 2008, the typeface was utilized extensively by the Ruby Tuesday restaurant chain in the re-launch of their corporate identity.[5]
Clarendon can also be seen in the logotypes of corporations such as Sony, Pitchfork Media, and Wells Fargo.
References
- ^ Haralambous, Yannis; P. Scott Horne (2007). Fonts & Encodings. O'Reilly. p. 397. ISBN 0596102429.
- ^ http://popperfont.com/2008/06/27/fontlove-clarendon/
- ^ http://stbride.org/friends/conference/badtype/wood-type.html
- ^ http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html
- ^ http://blog.pentagram.com/2007/10/new-work-ruby-tuesday.php
External links
- How wood type tamed the west
- List of fonts of the Clarendon typeface family at MyFonts.com
- List of fonts of the Clarendon typeface family at Fonts.com
- List of fonts of the Clarendon typeface family at Linotype.com
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