The first answer that comes to mind is 'smart', but I understand that your question is more involved than this. Back during the dotcom boom, the term 'clicks-and-mortar' became well-known because of its sister term 'bricks-and-mortar'. According to Whatis.com: Clicks and mortar (sometimes seen as clicks-and-mortar) is a term describing traditional old economy companies that are taking advantage of the Internet and the new economy it has introduced. The term derives from bricks and mortar, used in the context of the Web to describe traditional companies with physical (rather than Web site) locations. Companies such as Wal-Mart, Target and L.L. Bean are operating as 'clicks-and-mortar', because you can buy their products both off and online. Companies like Amazon.com that have never owned a physical or mortar storefront are generally known as dotcom companies.

"Bricks and clicks" refers to a business model that combines physical brick-and-mortar stores with online e-commerce operations. This approach allows customers to have the convenience of shopping online while still having the option to visit a physical store for a more immersive experience or immediate product availability. It is a strategy that effectively blends the benefits of both online and offline retail.

A payment gateway is an e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar

Pure plays -internet is primary mode of operation

Clicks and Bricks- offline and online operations

Bricks and Mortar- offline operations

In order to illustrate the 2 different business models, Let us explore the traditional Bricks-and-mortar business.

Bricks-and-mortar business model is the conventional commercial transactions, where a product will be manufactured from the manufacturer. However, it may need to go through inventory keeping in distributor level. After that, the distributor will distribute the product to the next or next two level of retailers before the product reached the end customers.

Pure-Play business model is the internet business purely transacted in electronic commerce (e-commerce) environment, where this business model do not have any conventional brick-and mortal business components, where it does not require distributors, retailers before the products or services reached end customers.

Clicks-and-Mortar business model is the existing retail firm, where their major transactions relied on conventional commercial transactions (brick-and-mortar model). These companies have developed web sites as extensions of their conventional commercial transactions method., to cater for new and younger consumers who preferred the e-commerce transactions. The companies such as Office Depot.

Mortar. Although mortar that dries whilst packing around stonework will adhere the stones to form a structure.