Sociological Research Association was created in 1936.

It is never ethical to use deception in sociological research, because it can have irreversible consequences on somebody.

Sociological research examines patterns of behavior within society to understand how individuals and groups interact.

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Market Research has several categories.

- Consumers (who is the target market?)

- Competition (including Porter's 5 Forces of Competition).

Other factors to evaluate in market research

Political, Environmental, Sociological, Technological, and Economic.