The four components of a persuasive message are an attention-grabbing opening, clear and compelling arguments, credibility to support the claims being made, and a strong call to action to prompt the audience to act or change their opinion.

Compelling Evidence was created in 1992.

The lawyer made a compelling argument for his client's innocence.

The film was a compelling drama that kept me on the edge of my seat.

• Understand the audience's needs and interests
• Use evidence and logic to support your arguments
• Craft a clear and compelling message
• Engage with the audience through effective communication techniques