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1- Efficiency

2- Quality

3- Innovation

4- Customer responsiveness

= Competitive advantage

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1- Efficiency

2- Quality

3- Innovation

4- Customer responsiveness

= Competitive advantage

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Competitive advantage can come from products, employees and operations. When a firm has a competitive advantage, they are able to operate as a leader within their industry.

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Differentiation advantage

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A competitive advantage is something that allows one company to outperform competitors. One way to identify a competitive advantage is comparing profits. If one competitor has higher average profits, then it has some kind of competitive advantage.

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