Writers use figurative language to enhance the imagery, evoke emotions, and create a more engaging and vivid reading experience for their audience. It helps to make the writing more expressive and impactful by allowing the readers to connect with the text on a deeper level, rather than to confuse or lengthen the story. Humor can also be used to entertain and engage readers, but the primary goal is usually to enrich the writing and convey meaning in a more creative way.